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Against the grain

December 11, 2020

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Why I chose to go against the grain & offer a 100% money back guarantee for my coaching
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I have to say that decision has proven pretty polarizing…
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But the guarantee came from a place of listening to my audience
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Of hearing how people had made investments then very quickly realised that they were a bad fit with the coach
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How they felt uncomfortable with the strategies they’d been told to use
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How they didn’t like how they’d been spoken to – that the coach on the discovery call (charming) was a very different person to the coach on the calls (uninterested)
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And this makes me sad
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So this guarantee came from a place of wanting to make it feel SAFE to invest in me
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To trust your gut
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To know that, if for some reason your introvert intuition was off on that day it’s not going to cost you financially
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Or that if my sales copy is THAT good that my actual coaching doesn’t live up to it, I’m the one who loses out, not you!
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It also came from a place of having confidence in myself & my offer
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From knowing that no one has ever said they’ve regretted working with me, or asked to cancel their contract
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But that’s easy for me to say – so I wanted to make it easy for you to know it’s true
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So essentially the guarantee came from me bringing my top core value to my business…
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Integrity
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This is another reason why knowing your core values is so essential when making decisions in your business
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Because once I ran it through the filter of ‘integrity’ the guarantee was an absolute no brainer, it was a hell yes!
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How would you feel knowing every decision you made in your business was that aligned & easy?

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