Visibility

Content creation plan

November 10, 2020

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Do you ever feel uninspired around writing content?
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Burning brain calories deciding what to write about?
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And as an introvert you know this spiral leads to overthinking & more ‘time spent thinking about content’ than ‘time spent writing content’
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Here’s my number one tip (one that’s part of the system I use myself to write an entire week of content in under 90 minutes, often less)
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Write about the same topic all week
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You may be thinking ‘what? I don’t have that much to say about one thing!’
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Or ‘People will get bored!’
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But the truth is…
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You do. And they won’t
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Sticking to one topic helps you get in the flow of writing – you’re focussed on this and this alone, meaning ideas actually come more easily than trying to jump around 5 different subjects
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Brainstorm all the different angles you can discuss it from
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Your own experience
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A client experience
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Some training you did
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Going deep on one thing is what allows me to post 5 x per week on Instagram, 30+ x per week on Facebook, record mini trainings, solo podcast episodes, fill my weekly newsletter with valuable content and write a blog post. In under 90 minutes
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As an introvert, deep suits my attention far better than wide!
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And the other advantage?
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Rather than boring people, you’ll actually engage & entertain them
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They’ll start to see a theme in your content
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They’ll start to see you as an authority on that subject
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Authority = trust
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Trust = clients
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What would that kind of visibility do for your business?
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