Niching down is an introvert’s best friend
While many of us are multi talented & KNOW we can help many people with many things, marketing in the online space does NOT favour broad generalists
It favours specialists
In an arena full of noise, niching allows you to be that go-to person without having to shout louder than anyone else. To be that expert in your thing (whatever your thing may be). The person who your potential clients know is the only obvious choice for them to hire because you solve the exact problem they have
Niching down makes creating content a breeze. It opens up opportunities for collaborations, speaking events or podcast interviews – after all, it’s so obvious what you do that people know exactly what value you’ll bring to their audience
It means people happily refer their friends & clients to you, knowing exactly what service you deliver, & to who
Niching means you can go deep vs wide. Us introverts love to delve into a topic, truly understanding it with ongoing research & learning.
It means when someone asks you what you do, rather than fumbling around trying to vaguely describe it, you have a confident, succinct description that rolls off the tongue
Niching is good for our introvert energy. Our niche is a guideline for who & where our focus should be, helping us stay in our lane, avoid Shiny Object Syndrome & prioritise
All in all, niching gives us the confidence we need to get visible & sell our services which is vital when it comes to building a successful, sustainable business!
How was niching down helped you in your business?