Podcast

What ‘ideal client’ actually means (and what it doesn’t)

October 31, 2022

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In today’s solo episode I’m talking about something that on paper seems quite simple but in practice can be misunderstood, and that’s the concept of ‘ideal clients’. Like many of the topics I talk about on The Ambitious Introvert® Podcast, the idea for this week’s episode came from a recent call I had with one of my own clients. I hope you find this behind the scenes conversation helpful for your own business, even if you think you’ve nailed the whole ‘ideal client’ thing already!

In this episode I’m sharing:

  • What an ideal client is NOT
  • What an ideal client actually is (and what lens you might want to use when defining this)
  • The 3 things that will help you determine whether a potential client is an ideal one
  • Why you shouldn’t necessarily help everyone you are capable of helping
  • Why being super clear on who your ideal client keeps you rooted in confidence

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