When X then Y

February 5, 2021

The most damaging decision I see business owners make…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
“When (X), then (Y)”
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Such as…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
“When I feel more confident, I’ll show up on video”
⠀⠀⠀⠀⠀⠀⠀⠀⠀
“When I have a bigger audience, I’ll start posting daily”
⠀⠀⠀⠀⠀⠀⠀⠀⠀
“When I sign some clients, I’ll hire a coach”
⠀⠀⠀⠀⠀⠀⠀⠀⠀
There’s a HUGE problem with this, practically and energetically…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The confidence will come FROM stepping outside of your comfort zone & filming the videos
⠀⠀⠀⠀⠀⠀⠀⠀⠀
The audience will come BECAUSE of your consistent content
⠀⠀⠀⠀⠀⠀⠀⠀⠀
You’ll sign clients ONCE the coach helps you sort your mindset & strategy
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Because X is before Y in the alphabet doesn’t mean that’s the case in real life…
⠀⠀⠀⠀⠀⠀⠀⠀⠀
Often Y comes first, or both come at the same time – but it’s very rare that the confidence, audience & clients appear without the value from the videos, the content to attract them or the mindset & strategy the coach helps you create
⠀⠀⠀⠀⠀⠀⠀⠀⠀
So be honest with yourself – what’s the biggest X holding you back, & how has achieving it gone so far without the Y?