PR and Publicity the Introvert-Friendly Way with Dina Behrman

July 31, 2023

As an introvert you might not think PR and publicity is for you, but my guest on the podcast this week is here to tell you otherwise. Dina Behrman is a PR strategist and publicity coach and she helps coaches, consultants and service providers pitch – and get featured in – the press through her group programme and high touch 1:1 service.

Dina believes you can do things when it comes to PR and getting visible that stretch you but aren’t completely at odds with your personality, making it all the more manageable for us introverts! With a mixture of mindset reframes and practical tips on getting started in PR, this week’s episode is certain to give you a nudge to put yourself out there without feeling wildly out of your comfort zone.

Tune in to find out:

  • Dina’s background and how it felt to be on the other side of the pitch after she went freelance
  • How Dina found out what worked and what didn’t when it came to pitching to editors
  • The tipping point that led Dina to diversify into creating programmes when she became fully booked
  • Why introverts should ask themselves what tools they have at their disposal
  • The regular mindset hurdles Dina helps her clients overcome when it comes to PR
  • How you can reframe PR so it feels like a more positive energetic exchange
  • Why researching, being thoughtful and intentional will make a huge difference in your success at pitching
  • The power of storytelling and how you can combine it with your expertise to appeal to podcast hosts, publications and journalists
  • Why you don’t need to ‘pay to play’ to be featured (but why Dina has tested it)



Free Pitch The Press Guide:




You are a Badass by Jen Sincero




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